What It Means For You
It is the combination of reputation building, reputation management and then spreading your reputation across the web to get more trusting leads.
In the brutal online world, where Google directly compares you to your competitors, it makes the difference between getting leads and not. Would you choose the 3.3-star company below or one of the 5-stars? But it’s worth even more than that. Leads come to 5-star companies with the social proof that others have bought from them – and this means an easier sale.
The reputation marketing field has evolved from the marriage of the fields of reputation management and brand marketing. In the socially connected world of the new millennium a brand’s reputation is vetted online nearly in real-time by consumers leaving online reviews and citing experiences on social media websites.
What make reputation marketing different is activly using your reputation to get more leads. People find that as well as more leads, prospects are more trusting because of the social proof inherent in other people writing about you or your business.